Fall in love with slow fashion


The Slow Fashion Movement endorses the stepping away from your typical high street clothing stores that mass produce as many clothes as possible, and instead choosing to buy clothes that are high quality, designed to last. They’re often made by hand or in factories that produce things at a much slower pace. Unlike the world of ‘fast fashion’ choosing to buy slow fashion isn’t all about cramming your wardrobe full of the latest trends.

To some of us, the idea of buying fewer clothes might not seem exciting at first, but when you think about it, there are a lot of reasons to fall in love with slow fashion.

How slow fashion is good for the environment

Slow fashion is a more environmentally-friendly way of producing clothes. The materials used are often bought locally from sustainable sources which reduces the amount of fuel used in buying and shipping products from overseas. Garments are often made my local people too, bypassing sweatshops, and people are paid a much fairier wage for their work.

Ethical fashion also uses less pesticides and chemicals which is better for the planet as whole.



Quality over Quantity

Of course, buying slow fashion pieces may cost more than buying something off the peg in your local shopping centre, but these clothes are designed to last a long time, meaning that you’ll likely need to buy fewer clothes in the long run. This might make you less likely to make impulse buys that you’ll regret later on, and you (hopefully) won’t need to clear out your wardrobe as often. Result!

Ethical clothes shopping on a low budget

Choosing to keep your style slow doesn’t mean that you have to part with your cash fast. There are still ways that you can shop ethically on a budget.

Some online retailers, such as People Tree have sales, and some brands also offer you a discount on your first order.

If you don’t mind buying second hand clothes then buying from charity shops is a cheap and easy way to shop ethically and support some great causes at the same time. Plus, less fabric ends up going to landfill this way.

Clothes swapping parties can also be fun and a great way to meet new people and make friends too. Everyone takes their old and unwanted clothes and takes home some of the things that other people donate. This is a great money-saver if you have growing children too because you don’t have to continuously buy clothes in the next size up.

Investment pieces

There are times in your life when you spend that little bit more on something whether it is a new winter coat that will last you at least 5 winters or a special occasion like your wedding day, anniversary date night or going on holiday. Choosing to buy ethical when you buy one of these pieces that you intend to treasure for a long time is a great way to start introducing slow fashion pieces into your wardrobe.

Unlike your wedding dress, our beautiful bridal robes, perfect for getting ready the morning of your wedding, is something you can wear time and time again. The same with a great pair of well made shoes, bought for someones wedding but made to last and look beautiful at future celebrations.

Try and think ethical when you make your next big purchase and it will seem extra special when you are still wearing it in years to come.

Wedding morning.jpg

Tips for getting started with slow fashion

When you first make the choice to stop buying as much, it can feel pretty daunting, especially if that means you’re going to have to change some life-long shopping habits - but don’t fret. We have some tips to get you started.

Remember that this is not a race. You don’t have to update your entire wardrobe all in one go. A big part of this movement is trying to avoid buying more than you need. It’s perfectly okay to keep wearing your old things until they’re no longer fit to wear and buy sustainable replacements as and when you need them.

Take stock of what you already have in your wardrobe and work out how much of it you actually wear. That will give you an idea of how many clothes you need. Write a list and keep to it.

If you don’t want a 100 per cent sustainable wardrobe that’s okay too. It’s your style, your body and your choice, after all. You could do your part in helping the fashion industry be less harmful to our environment by choosing only to avoid certain materials (like leather or wool) or choosing just one item of clothing that you’ll buy from a sustainable source.

And don’t forget - simply spreading the word helps too.

james hawkshaw